Georgette Steffens, Executive Director
Georgette Steffens was appointed Executive Director in September 2009. Before joining the BID, Georgette was the Director of Operations of Triad Consulting Group, Inc. of Cambridge Massachusetts, a consulting group which specializes in communications and negotiation to assist organizations in building capacity to manage difficult conversations and critical relationships within their work environment. Her responsibilities there included human resources, accounting, marketing and identifying new opportunities for growth. Prior to her position with Triad, Ms. Steffens worked for the City of Albany, serving as Director of the Albany HomeStore whose mission was to stabilize and strengthen Albany neighborhoods by increasing the rate of homeownership in the City. Her accomplishments included the development and implementation of an Employer Assisted Housing Program for local colleges and a down-payment assistance program for prospective homeowners. She also played a role in coordinating block-by-block improvement efforts in Albany’s Midtown and Arbor Hill neighborhoods and co-managed the Midtown Colleges and University study, a strategic plan to leverage the investment opportunities and programming needs of the colleges & universities in Albany’s Midtown to benefit the adjacent neighborhoods. Additionally, she held positions as Economic Developer for the City of Albany in the Department of Planning and Development, where her largest project included the Hudson Riverway pedestrian bridge that connects downtown Albany to its riverfront and phase I of the Corning Preserve redevelopment, and Program Coordinator for the Center for Economic Growth. Georgette holds a BA from Johnson State College in Vermont.
Don Wilson, Operations Manager
Don joined the BID in January 2010. In his previous position, Don was the General Manager at The Mailworks, a direct mail solutions company based in Albany, NY. During his tenure at The Mailworks, Don honed his skills in managing profitable operations, highlighted by an effective combination of customer service and sales training with new market development and operations and business analysis. Prior to The Mailworks, Don served as General Manager for Empire Brewing Company in Syracuse, NY before relocating to the Capital Region. His demonstrable skills in working and negotiating with businesses and consumers will allow him to have immediate impact in his new role with the BID. Don holds a BS in Criminal Justice from the State University College at Brockport.
Marquita Rhodes, Director of Marketing
Marquita joined the BID team in May 2011. As the Marketing Manager, Rhodes drives the marketing and communication efforts of the BID, promoting and increasing the visibility of the fifty block district in downtown Albany. Prior to joining the BID, Rhodes led a wide range of agency projects including: brand development, marketing and advertising strategy, industry and customer communications, website development and media relations at Allegory, an internationally recognized brand and communications firm based in Saratoga Springs, NY. Marquita has also worked in New York and Italy managing community and housing programs for the U.S. Department of Defense. During her federal tenure, she implemented a global marketing campaign resulting in $2 million revenue and was instrumental in finding ways to save tax payers thousands of dollars.
An active participant in the community, Marquita has offered her public relations and advertising skills to both the Saratoga Festival of Trees (2006 - 2011) and Soroptimist International of Saratoga County (SISC) for the past four years. She was elected to SISC Board of Directors for the 2011 – 2012 session. Marquita holds a Master’s of Public Policy from Regent University and a BA from Sweet Briar College.
Cheryl Stock, Business Development Manager
Cheryl most recently served as the Director of Operations for the Food Pantries for the Capital District since 2011. In this role, she assured the efficiency of the various programs that are the foundation of the organization. Cheryl was the point of contact between the Regional Food Bank and 54 pantries throughout the Capital Region, coordinating deliveries, scheduling food drives and orchestrating the pickup of food from various retail operations. She was also responsible streamlining the data intake process to assure accuracy in grant applications and sponsorship attainment. Prior to that, Cheryl held a Business Development/Sales Management & Marketing position with TL Metzger & Associates, LLC. Managing a team of 17 agents, she built solid relationships with local chambers, professional organizations, government agencies and local businesses. Cheryl played a key role in the production of the Metzger Condo report along with preparing various responses to RFP's, lease proposals, and contacts. Cheryl has an extensive background in retail management and buying, holding an Associate's degree in Buying and Merchandising and a Bachelor of Science degree in Marketing from the Fashion Institute of Technology. She has managed high volume retail stores in New York City and Boston.
A master rower, she is currently the Vice President on the Board of the Albany Rowing Center, is the Regatta Director for their annual Head of the Hudson Regatta, and is a member of the Waterfront Advisory Committee.
August Rosa, Communications Coordinator
August returns back to Albany, NY from his prior position as Marketing Coordinator at MASS MoCA (Massachusetts Museum of Contemporary Art). The museum gave him valuable communications skills in marketing, public relations, and advertising with a focus on the dynamic fields of e-marketing and social media. He gained his initial professional experience as Administrator of Two Together, a non-profit literacy program in the South End of Albany where in addition to administrative duties, he led a summer camp in Music and Art. August’s second life is consumed with culture. Don’t be surprised if you catch him at the plethora of cultural institutions in the region. As a trained guitarist August has a significant background in writing, performing, and teaching music.
With a natural passion for community, culture, and local business, he is excited to put his creative spirit to work and communicate the vibrancy of Albany’s Downtown to the District’s Stakeholders, the greater Capital Region, and beyond. With experiences in the field of Marketing and close to 10 years of familiarity with all of Albany’s neighborhoods, August is proud to serve the Downtown Albany BID. August holds a Bachelors of Arts in Communications with a minor in Music Industry from the College of St. Rose.
Kris Sigsby, Administrative Assistant
Kris Sigsby joined the Downtown Albany Business Improvement District in December 2012. In her current position as Administrative Assistant she handles the bookkeeping operations, manages supplies and equipment, provides information on Downtown to callers and walk-ins, and offers assistance to BID staff on events and general office needs.
Previously Ms. Sigsby served as Operations Director at Albany Center Gallery. There her responsibilities included bookkeeping, fundraising, event planning, data base management, and overseeing day to day operations. She obtained art grants from NYSCA and Legislative Initiatives, increased membership through an Annual Fund Drive, and was instrumental in securing ACG as a beneficiary of the Albany Wine and Dine for the Arts. Since moving to Albany from Hollywood, CA in 1986 and prior to joining the Gallery, she has been self-employed in the field of property management, rental services, restoration, and construction and design.
Kris is extremely active in the community serving as event coordinator and gallery assistant for 5 years at Albany Center Gallery prior to being named Co-Director. She has also volunteered as Silent Auction Chair for 4 years at the Downtown Albany BID’s Sculpture in the Streets Garden Party.
Kris has an Associates Degree in Interior Design from Sage Albany, a Bachelor of Arts in Urban Studies from UAlbany, and Bachelor of Arts in Fine Art from UAlbany.