Marketing

Business located in the BID district can take advantage of the following marketing and advertising services:

Marketing & Advertising

  • Destination advertising both within, as well as external to, the Capital Region
  • Co-op opportunities for BID stakeholders
  • Grand Openings and Special Events

Publications

  • Downtown Links (monthly e-newsletter targeted at downtown consumers and visitors)
  • Downtown Digest (quarterly print newsletter)
  • Downtown Albany Guide 2010 (pdf) 

News/Press Releases
BID- and district-specific news and press releases written by BID staff are sent out to local and regional media outlets, as well as highlighted in appropriate BID publications.

Social Media
The BID is capitalizing on the consistent growth of Facebook, Twitter, and YouTube as a method to share content, drive website traffic, and rapidly disseminate information and news for all things happening in Downtown Albany. The BID posts regular updates on events, dining, performances and more using online and social media outlets. Search for “Downtown Albany BID” in your Facebook search bar today to ‘like’ the BID and open a direct line of communication for up-to-the minute information about Downtown Albany. Twitter allows its users to ‘tweet’ real time updates keeping followers up to date with the many daily activities within the BID, including grand openings, the latest publications, press conferences, events, meetings and promotions.

Photographer: Paul Gallo www.no3rdw.com