Our Events

The Downtown Albany BID is a registered 501(c)(3) nonprofit organization, and we rely on support from our outstanding community partners to create some of the most exciting events in the Capital Region. Our events help cultivate a sense of community and provide recreational opportunities for residents and workers, while bolstering and elevating Downtown’s status as a tourism destination by attracting new visitors and generating notoriety for the area.

The BID organizes over 40 events annually, including community-focused, recurring event series as well as large scale festivals and private functions. An estimated 11,000 guests attend the BID’s events each year. By sponsoring our events, you are actively participating in the ongoing revitalization of downtown Albany, while gaining access to an engaged audience of individuals who live, work in, and visit our area.

Sponsorship Packages

2024 Sponsorship Guide

Our 2024 Sponsorship Guide contains detailed information on all event sponsorships available in 2024, including the Annual Meeting, the Hot Chocolate Stroll, Hounds of Halloween, the Garden Party, Tunesday, State Street Yoga, the Holiday Market at The Kenmore Ballroom, the Downtown Residential Open House, the Earth Day Cleanup, and Small Business Saturday.

This document also includes a detailed look at our audience, summaries of each event, and sample benefits available through event sponsorships, with sponsorship levels ranging from $500 to $7,500. Use the link above to download and read the guide.

OA on stage at PearlPalooza

PearlPalooza and YogaPalooza

PearlPalooza and YogaPalooza are downtown Albany's signature street-wide music festival and mass yoga event. For sponsorship information on each of these events, please use the links below.

Choose your level of support

The BID is committed to forming effective partnerships with our sponsors by offering a range of sponsorship levels and benefits designed to provide maximum value for the sponsor while delivering a meaningful impact for each event. Sponsors may choose from preset sponsorship levels, or work with our team to create a custom sponsorship package, tailored to meet your company’s goals and desired contribution level. Special pricing is available for companies wishing to package multiple sponsorships in the same year. 

Sponsorship Inquiries

To receive a prompt response, please direct sponsorship inquiries to Jevan Dollard, Special Events Manager by emailing [email protected], or calling 518.465.2143 x111.