Our Events
The Downtown Albany BID is a registered 501(c)(3) nonprofit organization, and we rely on support from our outstanding community partners to create some of the most exciting events in the Capital Region. Our events help cultivate a sense of community and provide recreational opportunities for residents and workers, while bolstering and elevating Downtown’s status as a tourism destination by attracting new visitors and generating notoriety for the area.
The BID organizes over 50 events annually, including community-focused, recurring event series as well as large scale festivals and private functions. Over 13,000 guests attend the BID’s events each year. By sponsoring our events, you are actively participating in the ongoing revitalization of downtown Albany, while gaining access to an engaged audience of individuals who live, work in, and visit our area.
Sponsorship Packages
2026 Sponsorship Guide
Our 2026 Sponsorship Guide provides an overview of all event sponsorships available in 2026. This document also includes a detailed look at our audience, summaries of each event, and sample sponsorship benefits, with commitment levels ranging from $500 to $7,500. To browse sponsorship packages for individual events and explore available sponsorship benefits, use the links below:
- Earth Day
- State Street Yoga
- Tunesday
- PearlPalooza
- YogaPalooza
- Hounds of Halloween
- Deck The Hall-bany | Coming Soon!
- Small Business Saturday
- Hot Chocolate Stroll
When you are ready to secure your sponsorship, please send us a completed Event Sponsorship Form. Thank you for supporting the continued revitalization of Downtown Albany!
PearlPalooza and YogaPalooza
PearlPalooza and YogaPalooza are downtown Albany's signature street-wide music festival and mass yoga event. For sponsorship information on each of these events, please use the links below.
PearlPalooza Sponsorship Guide
Secure your sponsorship: Sponsorship form
YogaPalooza Sponsorship Guide
Secure your sponsorship: Sponsorship form
Choose your level of support
The BID is committed to forming effective partnerships with our sponsors by offering a range of sponsorship levels and benefits, designed to provide maximum value for the sponsor while delivering meaningful impacts for each event. Sponsors may choose from preset levels, or work with our team to create a custom package, tailored to your company’s goals and desired contribution level. If you wish to sponsor multiple events, special pricing may be available.
Sponsorship Inquiries
To receive a prompt response, please direct sponsorship inquiries to Jevan Dollard, Special Events Manager by emailing [email protected], or calling 518.465.2143 x111.
